Nowadays, creativity is one of the most important elements used by PR practitioners to differentiate the company/product/service from the competition. The stakeholders and publics appreciate a product that is based on creative, unique and innovative concept.Thus, packaging of a product is very important because it is the first visual encounter between the product and the consumer. A creative product packaging with an idea out-of-the-box will maintain the publics’ attention and interest much louder and urge them to buy the product.
I found 15 exceptional examples of packaging products which amazed me. Visual results are impressive and creativity is the main process that led to the achievement of these packages.
3. Coffee Cups
4. Kohberg. Fighting breast cancer
5. Christmas Tea
6. Antismoke pack
9. Fruit Jelly
10. Coca- Cola Glasses
14. Hair Clips
15. Fruit Jam
What do you think about these packaging? What about the creativity?
Images Source: www.creativeguerrillamarketing.com